Gucci and Dapper Dan Announce $5M Changemakers Initiative Aimed at Diversity and Inclusion

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Since being under fire for its balaclava sweater that resembled blackface, luxury brand Gucci is attempting to redeem itself. According to harpersbazaar.com, the Italian fashion house has announced a new global program and scholarship fund called Gucci Changemakers that will promote diversity and inclusion throughout the company with a multi-step action plan.

The program includes three tiers: the Gucci Changemakers Fund, a scholarship program, and a company-wide volunteering initiative. All three programs intend to foster racial diversity within the company as well as the fashion industry as a whole. Legendary designer Dapper Dan, who launched a street style-themed collection for Gucci last year, has been working with Gucci to develop Changemakers. Dan took to Instagram yesterday to publicize these steps towards progress:

Time will tell if these actions will be enough to redeem the brand and establish true inclusion and equity, but with DeRay McKesson, will.i.am, writer/activist Brittany Packnett as part of the Changemakers Council as well, Gucci is at least setting itself up to be held accountable.