Educating yourself on antiracism and white privilege or even bringing awareness to the racial injustices our country is currently facing is a great first step in creating change, but it can’t stop there. You might even be asking yourself after reading a book or posting an Instagram story, “now what?”
One of the major ways we can support the black community especially black women-owned businesses beyond social media is with our spending power. The disparity between white-owned and black-owned businesses prove that the economy hasn’t been in favor of black-run businesses.
Although over 50% of women-owned businesses are women of color, they only brought in 422 billion dollars in revenue vs white women-owned businesses who brought in 1.4 trillion dollars in revenue. The State Of Women Owned Businesses Report also stated that four million new jobs and $981 billion in revenue would be added if average revenue of minority women-owned firms matched that of white women-owned businesses.
Additionally, it was found that Black women-owned businesses earned average revenue of $24,000 per firm vs. $142,900 among all women-owned businesses. The gap between black women-owned businesses’ average revenue and all women-owned businesses is the greatest of any minority.
Not only are consumers being encouraged to shift their spending power, but major retailers are also being encouraged to include black-owned businesses on their shelves. The 15% percent pledge is a petition that was created for major box retailers to pledge 15% of their shelf space to black-owned businesses. Here are black female founders to know and support now and always.
From its humble Brooklyn roots to large-scale Shark Tank success, Pipcorn was founded by brother and sister duo Jen and Jeff Martin in 2012. Backed by investor Barbara Corcoran, Pipcorn’s heirloom corn products are made with simple, whole ingredients that are whole grain, gluten-free and Non-GMO Project Verified. Jen was also crowned as one of the queer black women founders to watch and pioneering for more diversity in the natural foods space. Pipcorn reimagines snacks with heirloom corn to create better-for-you, modern favorites. By using minimal, clean ingredients, Pipcorn is revolutionizing traditional corn snacks with its staple ingredient heirloom corn, a mini-kernel corn that is delicate, tasty, won’t get stuck in teeth and is easier to digest. Pipcorn offers three lines, Heirloom Popcorn, Cheese Balls, Corn Dippers with less than four ingredients that are whole grain, gluten-free and Non-GMO Project Verified.
Nancy Twine founded Briogeo after an early-twenties move to New York City forced Twine to trade out her homemade essentials for the store-bought variety, she quickly realized that the natural hair care on the market simply did not live up to its performance claims. Armed with a tiny East Village studio apartment, her grandmother’s coveted beauty recipes and a rockstar natural chemist team, Nancy founded Briogeo Hair Care.
Beatrice Dixon founded The Honey Pot Company, a natural feminine care product line. Te products range from natural washes, wipes, tampons, panty sprays, pads, lubricants and other herbal products. The multimillion dollar company is sold online and at Walmart, Target, Urban Outfitters, Bed, Bath and Beyond, Walgreens and Whole Foods.
KLUR is a skincare line formulated for diverse skin conditions and ethnicities. Lesley Thornton founded KLUR with expert training and hands-on experience focusing on a functional approach in both process and products while remaining sustainable.
Trinity Mouzon founded Golde with her partner Issey Kobori in 2017 with the mission of bringing good vibes to the wellness industry. Golde is an independent Brooklyn-born brand centered in making superfood-boosted essentials for health and beauty.
Castamira, a luxury swim brand founded by black female entrepreneur Chantel Davis. The former Wilhelmia model had trouble finding high-quality swim options to comfortably enhance her own curves. She became fascinated with designing body contouring swimwear that would accentuate women’s most alluring features. She created her luxury swimwear brand that enhances the beauty and sexuality of your body. Chantel’s love of nature and respect for the earth are reflected in her use of eco-friendly fibers and Green packaging to reduce environmental impact.
Slug Global was founded by multidisciplinary artist and musician, Bosco. Their mission is to showcase the art of peers and provide professional opportunities within our creative communities. Their team of young artists from diverse professional backgrounds and disciplines specialize in creating thoughtful visual experiences infused with music and culture.
The Lip Bar is a vegan and cruelty-free beauty brand that exists to help change the way you think about beauty. Melissa Butler founded The Lip Bar with inclusive ideals. Her journey from stocks and bonds to beauty is one that she describes as natural, not because she loved makeup, but because she was frustrated with the industry and therefore created a solution. Butler wasn’t willing to accept cosmetics filled with chemicals because she believes beauty doesn’t have to compromise health. She also hated traditional beauty campaigns and their linear approach of beauty.
Founded by Myrlaun Walker, Revamped PR is a publicity and management agency focused on brand development powered by results. Revamped covers business exposure, brand alignment, publicity, brand design and network introductions.
KJ Miller and Amanda Johnson founded Mented Cosmetics as they believed every woman should be able to find herself in the world of beauty, no matter her skin tone. Most known for their vegan, paraben-free, non-toxic and cruelty free lipsticks, Mented has a full line of cosmetics for every shade.
Established in 2012, BYCHARI is a reflection of designer Chari Cuthbert’s approach to life and style. Effortless, unique and modern, each handmade piece is designed for women who appreciate simplicity, but demand luxury-just as she does. All of the jewelry is handmade sustainably in Los Angeles. Cuthbert and her team remain committed to supporting local small businesses so that each BYCHARI piece can be worn with confidence.
Hungry Bunny is a virtual donut shop Khloe Hines. Hines was laid off due to the pandemic when she decided to launch Hungry Bunny as she saw the opportunity to serve the community with a healthier, baked donut alternative. Each donut is baked in her home with love, and premium ingredient that are egg-free, dairy-free, and cruelty-free.
Nigerian born, Sharon Chuter, has taken a very hands-on approach to create a makeup range that is forward thinking, radical and uncompromising. She draws inspiration from her Afro heritage and infuses it with fierce modernity to create a truly fresh aesthetic. The Uoma Beauty collection is made of products that are ground breaking in innovation, esthetically pleasing with instant payoff, skin loving, delivers maximum pleasure to all the senses and most of all suitable for all skin tones.
Chuter just launched #pulluporshutup calling for beauty brands who have donated to Black Lives Matter causes to publicly release the number of Black executives they have working at the corporate level. The social media campaign also hopes for a creation of an independent diversity board for beauty companies with representatives from every marginalized group.
Six One Agency
Six One Agency is a bicoastal agency specializing in beauty, wellness and lifestyle public relations founded by Kilee Hughes. In today’s constantly changing media landscape, Six One’s goal is to create individually tailored programs for their clients through public relations, content strategy, brand marketing, social media and events that leave a lasting impact.
Founded by Monti Landers, Riot Swim boasts luxe, minimalistic swimwear with versatile colors and styles.
Black Girl Sunscreen
Black Girl Sunscreen was founded by Shontay Lundy as a sunscreen catered to melanin skin. Black Girl Sunscreen uses no parabens, or other harmful chemicals while infusing the finest ingredients to shield and moisturize melanated skin without the dreaded white residue common with most sunscreen.
Screen Hits TV
Leveraging her extensive experience from roles at The Hollywood Reporter, NBC Universal, and The Sundance Institute, Rose Adkins first launched ScreenHits in 2012 as a B2B platform focusing on programming distribution for worldwide content creators. More recently, Rose saw the proliferation of streaming services, the resulting consumer fatigue and how quickly the home viewing landscape was changing. Her solution is ScreenHits TV, a free integrated super-aggregator that brings together your subscription services, video, and live channels – all in one cohesive interface. To date, she has raised an impressive £4 million for her business.
CUSHNIE is a luxury women’s ready-to-wear and bridal brand designed by Carly CUSHNIE. Established in 2008, the label was founded on the desire to serve the modern woman. Artfully crafted with clean, sculptural lines, the CUSHNIE collection is precisely tailored to achieve the perfect fit for the female form. Defined by the balance of proportion, structure and fluidity, the CUSHNIE aesthetic embodies a refined sense of cosmopolitan minimalism and femininity.
L.Woods PR is a luxury boutique Public Relations company based in Los Angeles, CA. Owned by Darlyn-Feythe Valentine, they specialize in fine jewelry and accessories.
Kristen Noel Crawley was strolling through Don Quijote in Tokyo, when….BAM, love at first sight. A wall of lip masks caught her eye, and she became obsessed with the idea of perfect, kissable lips. When she discovered there were no natural lip masks on the market, the solution was obvious: she had to create her own. Two years and countless trials later, Crawley created the first all-natural, collagen-infused lip mask.
Kristen Daniel is an Atlanta based entrepreneur who founded Ateaelle. Her company is an urban lifestyle and fashion company creating apparel and brand experiences that blend messages rooted in black excellence, pop culture and hip hop. Ateaelle’s mission is to create a sense of nostalgia while evoking conversation and continued adoration through Atlanta.
Relevé Entertainment LLC
Holly Carter helms Relevé Entertainment LLC, a multi-platform production and talent partnership boutique that curates content across media and has managed award-winning, multi-platinum artists including Usher, Kirk Franklin, Mary Mary, Kierra Sheard and Michelle Williams. Inspired by a passion for artist development, this twenty-five year industry veteran began her career in television casting The Fresh Prince of Bel Air, Roc, and Martin ultimately expanding into content creation and brand development.
Claude Home is a vintage home and decor brand founded by Maggie Foster. The 23-year old founded Claude Home after working for top magazines as an assistant. She turned her Instagram hobby into a full blown business in addition to opening an East Village showroom.
Felisha Noel is a womenswear designer Brooklyn based designer. Her brand Fe Noel is heavily inspired by her Caribbean heritage and large close-knit family. Noel also founded the Fe Noel foundation to help young women who are passionate about entrepreneurship that aspire to start businesses.
Founded by Taj Alwan, The Hyphen8 is a PR and digital management company representing creative multi-hyphenates and culture-driven brands. With expertise across various disciplines, The Hyphen8 creates tailored strategies in collaboration with their clients to achieve meaningful partnerships and effective brand building.
Balanced Women is founded by Jewel Gould, a non-profit who curates spaces and initiatives that are all geared towards encouraging women from all walks of life to lead a well-balanced life while executing their various rolls. Most recently Balanced Women launched their first initiative called Sister-Sister, designed to assist their community with not just essential needs, but also to aid with furthering education, tools and resources needed to pour into purposeful dreams as well.
In support of ending racism, systemic racism, hatred, brutalities and dehumanization, the funding collected for their first initiative will be dedicated to pour into the lives of black women who are wholeheartedly working on becoming the best versions of themselves for their families and communities. They will be utilizing these donations to pour into their lives, dreams, aspirations, and businesses.